Turner and Warner Bros. Entertainment to

Turner and Warner Bros. Entertainment, Hollywood's leading studio, has
announced the launch of WB, a new Warner-branded channel for India
featuring blockbuster motion pictures and hit television series.
Available in Indian homes from Sunday, 15 March 2009, WB is Turner's
brand new 24-hour, English-language entertainment channel for India,
which will showcase programming licensed from Warner Bros.
International Television Distribution (WBITD). Together with HBO, WB
expands Turner's English entertainment package in India and reinforces
the commitment by Turner and Warner Bros. Entertainment to provide
quality entertainment programming to the Indian viewer. The channel
will be distributed by Zee-Turner and will be available on both DTH
and C&S platforms.

Steve Marcopoto, President, Turner Broadcasting System Asia Pacific,
Inc., said, "Following on the successful launch of Real, our first
Hindi general entertainment channel, early this week, we are thrilled
to be introducing another distinctive new channel from Turner
Broadcasting, WB. For nearly two decades Turner Broadcasting Systems
has built its leadership in the India media and entertainment industry
on a bedrock of rich, powerful and compelling content. Now we expand
our foundation with WB, leveraging the greatest hits from the largest
and fastest-growing film and television library in the world. With a
distinctive feel and creatively presented franchises, it will indeed
be "entertainment made better."

Siddharth Jain, Vice President and Deputy General Manager –
Distribution & Business Operations, South Asia, Turner International
India Private Limited (TIIPL), said, "Our tag line – Now That's
Hollywood! – encapsulates and highlights our edge, positioning and
programming. Sourcing our content from a premium and legendary studio
– Warner Bros. Entertainment – WB will consistently offer Hollywood's
best, akin to an entertainment buff playing the best of the best from
his personal, DVD collection, at all times. The channel will bring the
best of award- winning Hollywood entertainment to TV sets in India,
slickly packaged."