Sony plans lawsuit against government

Sony is considering legal action against The Gate, the advertising
agency that Change4Life campaign designed by the British government.
The campaign would wrongly gaming in a bad light. Other publishers are
angry.

If you haven't figured it out, the child is playing a video game with
a controller similar to those of Sony's PlayStation brand. Why is this
such an issue? The company who was in charge of the ad, The Gate, did
not seek permission from the gaming giant in order to utilize the
obvious likeness of its controller.

The Change4Life ad campaign has been started by the British government
in order to bring attention to the negative effects of a sedentary
lifestyle. The image, which depicts a young child playing video games,
gives off the impression that playing video games instead of going
outside may lead to an early death. A handful of other prominent
companies in the gaming industry have already spoken out against this
ad, including Sega, Atari, Future Publishing, TIGA, ELSPA and MCV.

It's not set in stone yet whether or not SCEE plans on going through
with legal action against either The Gate or potentially the British
government itself, but the image is definitely provocative from a
gamer's point of view. That's not to say we don't value exercise -- we
love our sports and physical activities as much as everyone else --
but gaming can certainly be part of a healthy lifestyle.