Thursday, 23 June 2011

Net Neutrality : Google responds to accusations

Earlier this week, the Wall Street Journal denouncing certain practices of Google and accused the Californian company to establish several partnerships with major U.S. cable operators jeopardizing the neutrality of the net. The newspaper said while Google tried to get privileged treatment for its Internet services.

A few days later Google tries to explain himself and the firm of Mountain View, in turn, accuses the Wall Street Journal to have confused a request for priority access threatening to hit the net neutrality and the establishment of shared cache servers.

Also, Richard Whitt, Media & Telecom adviser, said that caching data is a common practice used by ISPs and content publishers to improve the user experience. Mr. Whitt said that other companies such as Akamai or Amazon Cloudfront make use of this technique.

Thus, the deployment of cache servers for a website that requires a high bandwidth - such as YouTube - allows the user to improve the comfort of playing clips while optimizing Internet traffic for cable operators. Indeed, it is precisely the streaming sites such as YouTube - considered heavy users of bandwidth - are pointing the finger at the American ISP.

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