set up three technology support labs (Tech Labs), known as the "Trend
Micro Experience Labs" as part of their Affinity Partner program, to
help empower its channel partners in India. These labs are being set
up in New Delhi, Bangalore and Mumbai.
Says Mr. Amit Nath, Country Manager – India & SAARC, Trend Micro,
"Over the last few years, we observed that our channel community
partners do not have the requisite infrastructure either to
demonstrate our products to prospective customers or train their own
internal resources on Trend Micro products. While bigger partners
might be able to setup a lab, majority of our partners are so small
that they cannot afford to setup a lab on their own. During our
need-assessment meetings with various partners, we found that high
investment and running costs associated with implementing multiple
servers, license and dedicated manpower were key deterrent factors for
partners in setting up such Labs."
"We decided to setup Customer/Partner Trend Micro Experience Labs at
Mumbai, New Delhi and Bangalore for the use and benefit of our channel
community. These ready-to-use Tech Labs are equipped to let our
partners demonstrate the entire Trend Micro portfolio of products to
our prospective customers. For their internal training purposes, these
Labs provide enterprise class infrastructure for our partners to
experience the entire Trend Micro portfolio of products. We also
provide hands-on training where each participant gets his own
dedicated hardware for learning purpose," adds Mr. Nath.
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