Tuesday, 21 June 2011

Retailers Rush to Microsoft Retail Management Technology

Microsoft Dynamics solutions, which serve as essential technology for manufacturers and distributors in America and around the globe, now are being adopted by an increasing number of sports retailers as a way to connect their multiple points of sale and keep inventories updated, minute by minute.

Microsoft Corp. reported today that among its 305,000 Microsoft Dynamics customers worldwide, a growing percentage of professional sports organizations have solutions built on its enterprise resource planning, customer relationship management or retail management system technology. Adoption among groups of organizations with a common affiliation, such as those within a league or association, is currently as high as 78 percent. Microsoft Dynamics Retail Management System (RMS) is a popular choice for supporting retail operations within professional sports organizations, accounting for a portion of the 40,000 customers worldwide that Microsoft reports have adopted the solution. Its most recent version, Microsoft Dynamics RMS 2.0 is a complete point-of-sale (POS) solution that automates POS processes and store operations; provides centralized control for multi-store retailers; and integrates with Microsoft Office system programs, Microsoft Dynamics GP and other popular applications.

One recent purchaser of Microsoft Dynamics RMS is the merchandising unit of the Philadelphia Eagles. This unit manages all the retail operations for the Eagles, including the Eagles Pro Shop in Philadelphia and the Eagles End Zone outlet store in Lancaster, Pa., along with several dozen small stores set up at Lincoln Financial Field on game days and a retail store at the team's training camp at Lehigh University. The organization also runs an e-commerce business.

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