TiVo, the dogged next-generation television company, appears to be striking a blow for youthful insouciance here at C.E.S. Roving bands of bathing-suit wearing teenagers are walking around wearing TiVo tattoos, carrying surfboards and messages that read "Channel surfing is dead."
The gimmick is designed to promote what seems at first like a fairly routine new feature: search. The redesigned search feature in TiVo Series 3 and TiVo HD boxes uses the overall popularity of shows to help people find the programs they are looking for. So, for example, if a user starts typing the letters HE into the redesigned search box on TiVo, the popular show Heroes will likely come up first. In the old alphabetical system, Heroes would have appeared well down the list—after reruns of Hee Haw.
The new search also integrates the Internet content TiVo has added to its HD boxes. So "Heroes" clips on YouTube and back episodes on Amazon Video on Demand are mixed into the search result as well.
This is why Tom Rogers, TiVo's chief executive, says channel surfing is a thing of the pas
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