Digital technology leader, Samsung India continues to lead the Colour Monitor market in India for the third consecutive quarter of the Year 2008, as per IDC data released for the Quarter. Samsung, which is a key player in the Open market, retained its top position by leading the CDT and the LCD Monitor segments in the Non Bundled or the Open market, both in quantity and value. Samsung leads the open market for LCD Monitors with a 25.1% volume market share and 25.7% value market share, while in the case of CDT Monitors, it leads with a 22.3% volume market share and 24.1% value market share for Q3, 2008. Samsung, therefore, leads the total colour monitor market (bundled and non bundled) with a 16.0% volume market share. Samsung has retained its top position in spite of the fact that the Company does not operate in the bundled PC space.
“Our differentiated product line up coupled with our efforts to expand our reach in the Indian market this Year, have helped us retain our dominance in the Indian market”, states Mr. Ranjit Yadav, Director-IT, Samsung India Electronics Pvt. Ltd. Samsung also has a 16% global market share in LCD Monitors and has maintained the top position for five straight quarters, as per IDC data released recently.
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